Four funny daily situations and one core message: There are no shortcuts for pain relief. Together with our partners of Wunderman Dubai, we developed a campaign that tells the story about the fake superheroes and the best way to solve the problems for real. We gathered just the best of our design process on this board. Enjoy!
Directors: Cássio Braga and Carlos Kulpa
Direction Assistant: Marco Sesterhenn and Bruno Closs
Concept Art: Gabriela Marchioro and Ricardo Amaral
Storyboards: Ricardo Amaral
Storyreel: Chico Zullo
Art Direction: Cássio Braga and Marco Sesterhenn
3D and Lookdev: Ismael Ramos (supervisor), Daíze Cena, Gabriel Henrique, Guilherme Moura, Guilherme Campos,
Gabriel Souza, Wallace Santos and Luan Pinto
Rigging: Henrique Ribeiro, Felipe Gimenes and Leonardo Cadaval
Animation: Hannry Paschera (supervisor), Christian Weckl, Matheus Caetano, Vinicius Ribeiro, Emerson Manfrin,
Ewerton Farias, Igor Machado, Jonathan Souza, Jonathan Edwards, Leo Felix, Leonardo Paul, Michael Carlos, Mariane Tostes
and José Ragazzan
Simulations: Ismael Ramos and Guilherme Campos
Assembly: Daíze Cena and Guilherme Moura
Post Production: Douglas Liell
Editing: Douglas Liell and Daniel Rocha
Client Manager: Wellinton Ribeiro and Cristiane Ramos
Project Manager: Diego Batista, Jéssica Rodrigues and Jessica Fonseca
Sound producers: Vox Haus
Agency: Wunderman MENA Dubai
Executive Creative Director: Pablo Maldonado
Associate Creative Director: Hassan Syed
Senior Art Director: Gustavo Dallegrave and Saymon Medeiros
Copywriter: Hassan Bilgrami
Head of Strategy: Alvaro Bretel
Senior Account Director: Irmak Aktas
Senior Account Executive: Lara Medanat
Write to us: hello@miagui.cc /// More backstage, news and breakdowns: Instagram /// Facebook
